ROI Calculator
Return on investment (ROI) measures how much you gained (or lost) relative to what you put in. Enter the amount you invested and the amount you got back to see your net gain and ROI percentage — a quick way to compare campaigns, purchases, or projects.
Net gain / loss
—
Return on investment
—
How to use the ROI Calculator
- 1Enter amount invested. The total you spent — ad budget, equipment cost, or capital deployed.
- 2Enter amount returned. The total value you received back from that investment.
- 3See your ROI. Get net gain in dollars and ROI as a percentage, updating as you type.
Frequently asked questions
How is ROI calculated?
ROI = (Amount Returned − Amount Invested) ÷ Amount Invested × 100. Investing $1,000 and getting back $1,250 is a 25% ROI.
What is a good ROI?
It varies by context and risk. A positive ROI means you gained value; compare against alternative uses of the money and the time it took to earn the return.